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ASOS

AI visibility across 6 industries, with 8 mentions in live AI answers.

Global rank #255·B2C·Global·Global score: 84.4·Mentions: 8·Last updated May 14Live

Why AI recommends ASOS

Brand snapshot

Citation summary: As of May 14, Trakkr ranks ASOS #255 globally for AI visibility, with a 84.4/100 score across 6 industries and 8 mentions in tracked AI answers.

Track ASOS's visibility in AI search. See how often ChatGPT, Claude, Gemini, and Perplexity recommend ASOS when users ask related questions.

Industry

Score

Mentions

Avg Rank

1 mention · avg pos 1.0

100

1.0

1 mention · avg pos 3.0

64.0

3.0

3 mentions · avg pos 4.3

44.4

4.3

1 mention · avg pos 5.0

36.0

5.0

1 mention · avg pos 7.0

16.0

7.0

1 mention · avg pos 10.0

1.0

10.0

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Model coverage

ChatGPT

80%

Claude

53%

Gemini

58%

Perplexity

63%

How AI talks about this brand

ASOS's AI-driven fashion recommendations, image-based search, and size/fit algorithms underpin its consumer-facing shopping experience across its global online platform.
Its scale as a leading online fashion retailer with omnichannel features and speedy delivery differentiates ASOS in e-commerce AI discussions, especially around personalization and supply chain optimization.
Recent focus on sustainability-driven fashion insights, AR try-ons, and efficient logistics enhances its visibility in AI-enabled retail and marketplace trend analyses.

ASOS vs Competitors

See how ASOS compares to other brands in Fashion & Apparel

View competitors in Fashion & Apparel

Leggings Brands Jeans Brands

How Trakkr measures AI visibility

Use the methodology page to understand how ASOS is scored, and use llms.txt to see the preferred crawl path into the rankings corpus.

Read methodology View llms.txt